This week the Virginia Tech Library published “What’s the Big Deal? Global Trends and Movements Shaping Higher Ed,” a recorded talk by Brandon Butler, UVA Library Director of Information Policy. In the talk, given as part of Open Access Week 2019, Butler describes how and why libraries and universities around the world are thinking differently about the journal subscription packages known as “Big Deals.” The combination of unsustainable price increases, declining value, and diverging values makes this a turbulent time for libraries and publishers trying to find common ground, Butler argues.